1. BE Lens Review
BE Lens Review is a trigger verification process, which we apply to clients in context of the behavioral goal that determines our actions. BE Lens Review might apply to documents (e.g. mailing, leaflets, websites, research data) and process/procedure (e.g. sales in CSP, customer service in a call center, SMS campaign, promotion mechanism) alike. Depending on the goal, the base for BE Lens Review is written or graphic material (subjected to analysis, optionally with eye-tracking) or observation data collected according to an adequate protocol.
2. BE Ideation
Ideation workshop, during which, occurrences described by BE are used to generate new solutions. Participants of the workshop, equipped with special cards, containing description of a nudge and examples of implementation in various industries, work in small teams, creating their own ideas. The resulting solutions are then verified and optimized, we offer support with testing and implementation as well.
3. BE Problem Solution
Multi-step process of research, analysis and shaping desired behaviors – from behavioral hypothesis to solution implementation. BE Problem Solution process begins with the analysis of data on specific behavior – existing or collected according to a special behavioral protocol.
Next step is specifying the behavioral goal, or in other words, desired behavior (e.g. we want the clients to increase their shopping frequency from A to B, start consuming our product in a new, different situation etc.). While preparing the behavioral path – going from current behavior to a desired one – we look into barriers and triggers (1) through the lenses of the heuristics, which shape particular behaviors. We apply them to barriers and triggers, trying to find mechanisms of possible behavioral change. During the next step, we design nudges based on heuristics (2) – particular ways to gently influence the desired change. The most promising nudges are tested, optimized (3) and then implemented (4).
BE Problem Solution schema